Consulting

Commercial

While we are an academic, student-centred organization, I-Ling also works in the
areas of ESL marketing and sales. We do so to ensure that our ideas and products
reach students worldwide; clearly, there would be no point in developing the
world’s most advanced ESL materials if nobody knew about them. This is the basis for
our extensive work in the following areas…

ESL Marketing/positioning strategies.
e-marketing, including web design.
ESL Competitor analysis.
Advertising for language schools.
Promoting language schools.

By working together and pooling resources on a global level, members of the I-ling
Research Network are able to subcontract the commercial aspects of their
projects to specialist agencies and consultants. This leads to a level of quality in
advertising and marketing that is unprecedented in the ESL / TEFL industry.

Academic

Teacher training.
Exclusive courses.
Publishing: TEFL course books, manuals, academic works.
Curriculum design / viability analysis.