While we are an academic, student-centred organization, I-Ling also works in the
areas of ESL marketing and sales. We do so to ensure that our ideas and products
reach students worldwide; clearly, there would be no point in developing the
world’s most advanced ESL materials if nobody knew about them. This is the basis for our extensive work in the following areas…
– ESL Marketing/positioning strategies.
– E-marketing, including web design.
– ESL Competitor analysis.
– Advertising for language schools.
– Promoting language schools.
By working together and pooling resources on a global level, members of the I-ling
Research Network are able to subcontract the commercial aspects of their
projects to specialist agencies and consultants. This leads to a level of quality in
advertising and marketing that is unprecedented in the ESL / TEFL industry.